Students from the Innovation Management Program (Bilingual Program) participated in the “Human Library” project, featuring a special lecture on the topic:

“Data-Driven Marketing 5.0: The Era of Human Data – Seeing Customers as Human Beings, Not Just Paying Consumers.”

The session was honored by the presence of Nattapon Muangtum, a nationally recognized expert in digital marketing, who shared his in-depth knowledge and professional experience with the participants.

 The objective of this activity was to enhance students’ skills in data analysis, advanced marketing strategies, and understanding consumer behavior in the digital era. It also aimed to foster the effective use of data for strategic decision-making.

The event was held at Conference Room 1, 4th Floor, Chalermprakiat Building, Academic Resource Center.