On 16 June 2026, the Sports Management Innovation Program, College of Innovation and Management, Suan Sunandha Rajabhat University (SSRU), hosted an International Seminar featuring world-renowned experts to explore the latest developments in sports technology and sports psychology in preparation for the FIFA World Cup 2026.

The seminar brought together leading specialists, academics, sports professionals, and students to exchange knowledge and insights on how emerging technologies and psychological strategies are transforming modern football and elite athletic performance.

Participants explored a wide range of topics, including data analytics, performance monitoring, artificial intelligence in sports, mental resilience, psychological preparation, decision-making under pressure, and athlete performance optimization. These cutting-edge approaches are increasingly recognized as key factors in achieving success at the highest levels of international competition.

The event reflects the Sports Management Innovation Program's commitment to delivering globally relevant education, fostering international collaboration, and preparing students with the knowledge and practical skills needed to excel in the rapidly evolving sports industry.